Digital sociologists describe how social media creates a new reality “no longer limited to the perceptual horizon,” in which an online feud can seem just as real as a face-to-face argument. The difference in being online, however, is that now seemingly the whole world is witnessing whether you accept the challenge or not. This phenomenon plays out at every level, and not just in killings; 80 percent of the fights that break out in Chicago schools are now instigated online.
