@Ten_GOP called itself the “unofficial Twitter account of Tennessee Republicans” and was followed by over 136,000 people (ten times as many as the official Tennessee Republican Party account). Its 3,107 messages were retweeted 1,213,506 times. Each retweet then spread to millions more users, especially when it was disseminated by prominent Trump campaign figures like Donald Trump Jr., Kellyanne Conway, and Michael Flynn. On Election Day 2016, it was the seventh most retweeted account across all of Twitter.