Fifth, and finally, we’re all part of this war. If you are online, your attention is like a piece of contested territory, being fought over in conflicts that you may or may not realize are unfolding around you. Everything you watch, like, or share represents a tiny ripple on the information battlefield, privileging one side at the expense of others. Your online attention and actions are thus both targets and ammunition in an unending series of skirmishes. Whether you have an interest in the conflicts of LikeWar or not, they have an interest in you.
