Exactly 2,819 days after his first tweet, @realDonaldTrump would broadcast a vastly different announcement to an incomprehensibly different world. It was a world in which nine-tenths of Americans now had social media accounts and Twitter alone boasted 300 million active users. It was a world shaped by online virality and “alternative facts.” And it was one in which the same account that had once informed hundreds of readers that “everybody is raving about Trump Home Mattress” now proclaimed to hundreds of millions, “I am honered [sic] to serve you, the great American people, as your 45th
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