The scourge of war left nothing untouched—including video games and fast-food chains. The IDF hijacked the hashtags for the World Cup, a new James Bond movie, and even the same Call of Duty franchise that Junaid Hussain of ISIS would weave into his own recruiting (“Playing war games on Call of Duty last night? Over a million Israelis are still under REAL fire#BlackOps2”). Meanwhile, pro-Hamas hackers took over the Israeli Facebook page of Domino’s Pizza, using the opportunity to threaten a merciless reprisal of “more than 2000 rockets” against Israeli cities.

