Jordan Andrew Bridgers

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It is about bolstering friends and dissuading foes, just like the kind of macho showmanship that precedes a bar fight. It is about persuading someone to back off before the first punch is thrown. Failing that, it’s about weakening and embarrassing them, sapping their supporters while energizing your own.
Jordan Andrew Bridgers
Sounds a lot like Boyd.
Likewar: The Weaponization of Social Media
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