Hulu was, for me, a validation of my approach to marketing. Jason showed how entrepreneurs have to think outside in, but always with the user as their North Star. The user and her “unmet needs” was at the center of everything Jason did. He took a discovery-based mode of inquiry that starts with questions that look beyond the current reality: What if there was a place where all the high-quality premium TV and movies could be watched? Whenever and wherever people wished? And in HD quality? And in a video player that was elegant and clutter-free?
