Rapaille’s methodology is unique, to put it mildly. He organizes teams of employees and customers, and puts them through a three-step process of “imprinting” or “sensing” sessions. Each lasts one hour and draws on a different part of the brain, moving from the outside (logical) to the inside (reptilian). In all, the process would involve about four hundred GE employees and customers in Connecticut, New York, Atlanta, and Cleveland.
