Time is an overlooked resource as well. I make sure I carve out at least 10 percent of my own time in any given workweek for exploring what’s new. For example, I carve out Friday afternoons for discovery, whether it’s meeting with an expert in a new field or reading about a new topic. I created “Field Trip Fridays” once a month to take my marketing team to visit an emerging company or even an exhibit or art installation.
