It’s tempting to look back and think we had our shot at a Facebook. Of course, Facebook had only just emerged out of a Harvard kid’s room at that point. But we did see the possibility looming on the horizon. It was within our grasp, if only we could get out of our own way. Instead, as is too common within established companies, iVillage was wounded before it could even challenge. It stumbled along alone in a sort of twilight, making it look like the failure it was.