Early on, I was nervous about bringing in sparks, because I thought I was supposed to have the answers. Or that their difference or the fact that they made my colleagues uncomfortable would reflect poorly on me. But what I came to realize is that while their difference can cause discomfort, it is often necessary. Because they don’t work in the company, sparks aren’t afraid of challenging the boss or office politics. And surprisingly, people pay attention to sparks, especially when they make them think or say the unexpected.
