Rapaille’s great value was as a catalyst, a spark, via his selection of questions. A spark is a person, usually an outsider, whose unique perspective—the more different, the better—challenges the team to think differently. Asking us to describe our tribe to an alien forced us to be our own cultural anthropologists. Posing good and discomforting questions creates distance and makes you observe yourself. This process—discovery—is in dialogue with the environment. And the more vital and “weird” the environment is, the more likely you are to grow.
