When David Kidder shouted his $50 million business query, it forced us to reconcile something very basic—and very scary: Why was new growth still so elusive at GE, a company overloaded with talent, money, expertise, international reach, and scalable leverage? And Ben Kaufman’s mockery of our new oven doors made us question our basic standards for innovation: How could the size of an appliance box inhibit new ideas?
