But Rapaille then said something that changed the entire tenor of the meeting. “Well, all those numbers you wrote on the board: What do people have to believe in for all those things to happen? People don’t get out of bed to work for ‘the numbers’…for ten percent.” That was a question that resonated deeply with Jeff after the upheaval we had just been through. Rapaille was searching for the soul, the raison d’être, of GE.