Certainly, we made sure the top leadership teams in each business had been immersed in the concepts and understood the critical questions and decision-making processes. We then deputized coaches within each business unit—sometimes they were people from the unit who had shown passion and skill at the new OS. Sometimes they were outside sparks such as Eric, David, and Aaron Dignan and increasingly other serial founders—entrepreneurs in residence—that Sue and the Ventures team were able to attract and direct.
