The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams

by Tommy Baker

In the context of business: YouTube started as a video dating site — discovered people were not looking for dates but wanted to share content, and pivoted. Instagram started as a digital check-in app — discovered people were taking pictures of where they checked in, and pivoted. Flickr started as an online role-paying game app — discovered people were loving the photo sharing feature, and pivoted.

recognizing the adversity and ultimately using it as a catalyst for the next step.

We will experience challenges, adversity, and chaos at least once every single day.