Natural Causes: An Epidemic of Wellness, the Certainty of Dying, and Killing Ourselves to Live Longer

by Barbara Ehrenreich

But if women are in a way “masculinized” by the fitness culture, one might equally well say that men are “feminized” by it. Before the 1970s, only women were obsessed with their bodies, although in a morbid, anorectic way. But in the brightly lit gyms, where walls are typically lined by mirrors, both sexes are invited to inspect their body images for any unwanted bulges or loose bits of flesh and plan their workouts accordingly. Gay men flocked to the gyms, creating a highly chiseled standard of male beauty. The big change, though, was that heterosexual men were also “objectified” by the fitness culture, encouraged to see themselves as the objects of other people’s appreciation—or, as the case may be, scorn. For both sexes in the endangered white-collar middle class, the body became an essential element of self-presentation, not just its size and general shape but the squareness of shoulders, the flatness of tummy, and, when sleeves were rolled up, the carefully sculpted contours of muscle.