TV, radio, online – the content providers know we are drawn to the perversity and thrill of rudeness; we like people losing their cool; we are invigorated by someone else being the butt of a cruel jibe and the dark voyeurism of watching it happen unscathed. It is poisonous. And it feeds stupid people the lie that they don’t have to try and be nice: not if they’re Only Being Honest.

