Without likes and comments, Snapchat’s new feature needed a different way to reward users for posting and capture its users’ psychological craving for attention. With Snapchat messages, the sender could see when the other person opened it (I have their attention!), and the recipient knew the sender had scrolled through a list and manually touched their name to send it to them (they chose me!). With Stories, users could see a list of names of everyone who viewed their story.
