It is this strong base of loyalty that gives any organization a kind of strength and longevity that money alone cannot provide. The most loyal employees feel their leaders genuinely care about them . . . because their leaders genuinely do care about them. In return, they offer their best ideas, act freely and responsibly and work to solve problems for the benefit of the company. The most loyal customers feel the company genuinely cares about their wants, needs and desires . . . because the company really does. And in return, this is why loyal customers go out of their way or pay a premium to
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