The manner in which Apple responded to IBM entering the PC market was the total opposite of what normally happens. When a new company joins an industry with such force, it often spooks the incumbents. They frequently lose sight of their vision and start focusing on competing with the new player based on product comparisons and other standard metrics. Which means, if they weren’t already playing with a finite mindset before, the choice to view the new entrant as a competitor rather than a Worthy Rival will drag them into the finite quagmire before too long. This is exactly what happened to the
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