Nothing and no one can perform at 100 percent forever. If we cannot be honest with one another and rely on one another for help during the challenging parts of the journey, we won’t get very far. But it’s not enough for leaders to simply create an environment that is safe for telling the truth. We must model the behavior we want to see, actively incentivize the kinds of behaviors that build trust and give people responsible freedom and the support they need to flourish in their jobs. It is the combination of what we value and how we act that sets the culture of the company.
