When a statement of vision or mission is grounded in the product, it can have adverse effects on the corporate culture also. For companies that place their product above all else, which is fairly common among technology or engineering companies, it leaves people who are not engineers or product designers feeling like (and sometimes actually treated like) second-class citizens in their own companies. An organization is better served if everyone, including those in accounting, support or customer service roles, for example, is made to feel like they are not just there to serve the needs of the
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