If the question asked is, “What is your company’s Cause? Why does your company exist?” and the answer offered is “growth,” that’s a lot like your neighboring responding “vacation” to the question “Where are you going?” The leaders of these growth-oriented companies can rattle off their strategies and targets for growth, but that’s like explaining which highway and how many miles you plan to travel when heading on vacation; it doesn’t paint a picture of why you set off in the first place or where you hope to go. It doesn’t offer a larger context or purpose for that growth.
