If leaders of organizations go so far as to state a Just Cause, or purpose, for their organization, then it’s kind of necessary that they must actually believe in that Cause. The whole point of having a statement of Cause or purpose is that they actually believe it. That they really believe the purpose of business is bigger than making money. A Cause can only advance if they do the things that help advance it. If they don’t, what’s the point of having a Cause written on the wall or on the website?
