Remember Cyndi Thomason’s story? After following the Surge methods for rapid niche-based growth, her business grew so fast she became overwhelmed and exhausted. Having more demand than you can serve (right now) is a good problem to have, but it is exhausting. We did the sticky note exercise and she found her QBR: communication with clients. She then did the hub-and-spoke diagram and removed the tasks that took her away from the QBR. Then, she immediately set about freeing herself from serving the QBR by getting her team to serve it themselves.