revert to the Deciding phase). Most entrepreneurs, in their head, know exactly what they want, but they don’t put it into words (um, or let’s see, a video recording). Scott’s example is that we see the perfect oven in our head. It has six hundred parts. Yet all we tell the employee is, “Give me something that cooks food.” The employee comes back with a pile of sticks and two rocks to rub together. Then we get upset that “they can’t do what I want,” but that’s because
