Dreading going to work is no way to experience life. This is why it is absolutely critical for you to first determine what you want. What you intend to be known for. What your soul sings out to do. That is why we must first discover your QBR, serve and protect it, and balance your team around it before we find the community that wants it. Don’t pivot to the customers’ desires. Instead, align your desires with the customers who want it. Don’t pivot; align. Always.
