The Survival Trap is what’s keeping you from driving toward your vision, or meeting short- or long-term goals. In some sense, we know this. We feel guilty about that five-year plan we haven’t looked at in seven years. We see other businesses launching new initiatives or products in alignment with trends, and we wonder how they found the time to predict and respond to the changes in our industry. (They must have superpowers, right?) We know we’re behind in terms of making the best use of innovations in technology and workplace culture. And we know that in order to take our business to the next
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