Clockwork: Design Your Business to Run Itself

by Mike Michalowicz

After I wrote and published my first book, I discovered my authentic whom: mom entrepreneurs who were entering or reentering the workforce after their children reached an age that gave them enough freedom to run their own business part-time. Many people suggested my niche was small business owners, but I knew it was all about mom entrepreneurs as I was building my business. Did other people read my book? Absolutely. And I love them for it. (Shout-out to the dudes slogging their way through entrepreneur-land. I see ya, my brothas.) But had I focused on the broader community of small business owners right out of the gate, I wouldn’t have been noticed. I lived the lesson Brian Smith taught us: If you want big success, you need to first focus on a small community, and then empower that community to carry you to bigger markets.