How did Mike make the shift from Doing to Designing a world-class business (which was acquired in the summer of 2017 for, as Rob put it, “a sick amount of cash on the barrelhead”)? They did it by changing the question they asked. They no longer asked, “How do I get the plumbing work done?” Instead, they asked, “Who will get the plumbing work done?” That simple change of question started to bring the answers that made them business designers. For you to become your business’s designer, you can no longer ask “how,” but “who.” That one question, “Who will get the work done?” will open your eyes
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