I have seen wonderful businesses pivot into disdain and failure. The owners keep shifting their offering to match what the customer wants until the customer starts buying. But in the process, they neglect to consider what they, the owner themselves, want. They ignore what their heart calls out to do. And they ignore that crucial final yellow sticky note: that thing that fuels their business. They ignore their QBR. And while the business may be winning customers, it is losing the heart of the owner and the soul of the business. I have seen many businesses pivot into something that the owner
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