The first lesson is to judge the viability of a market based on its congregation points. If it has many of them, and the community is active in multiple, that is proof that they are sharing with one another through established channels. Channels that you can access. Channels that you can market through. Channels where you can easily get a reputation for excellence. If you can’t identify any congregation points, or if the points you do locate are few, scattered, and unestablished, you are in for a long slog. It is hard to be discovered when the community can’t even find itself. The second
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