The fresh, sleek presentation of new media—held together with fictitious venture capital and sponsored content like “Why It Takes a Pregnant STEM Graduate to Build the Perfect Missile” or “What My Poly Triad Breakup in Big Sur Taught Me about the Smooth, Low-Key Independence of the Ford Focus”—is a departure from journalism’s humble past, but no one can deny that it retains the goofiness of its origin. The future may hold horrors for the blogmasters, whether it’s everyone finally figuring out that no one buys stuff from online ads, young people seeking op-eds further left than Steny Hoyer, or
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