To name a gathering affects the way people perceive it. The name signals what the purpose of the event is, and it also prepares people for their role and level of expected participation. If you’re hosting a half-day gathering for your team to discuss a new strategy, do you call it a “meeting,” a “workshop,” a “brainstorming session,” or an “idea lab”? Of these names, “brainstorming session” implies a heavier level of participation than perhaps “meeting” does. Part of what worked with our “I Am Here” days, I later realized, was that we gave it a name and that name primed people for what we most
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