In Thailand, and particularly at this firm, there was a very strong etiquette among the consultants that the client always comes first. Accordingly, it is understood that they pick up the phone at all hours of the night, leave family dinners to take calls, step out of weddings to reply to texts, and hop on planes if needed. This etiquette had helped to make the firm extremely successful in general. However, it was an etiquette that was threatening the success of this particular gathering: a retreat intended to build trust internally among the consultants.
