If you’re hosting a half-day gathering for your team to discuss a new strategy, do you call it a “meeting,” a “workshop,” a “brainstorming session,” or an “idea lab”? Of these names, “brainstorming session” implies a heavier level of participation than perhaps “meeting” does. Part of what worked with our “I Am Here” days, I later realized, was that we gave it a name and that name primed people for what we most needed from them: presence.
