When clients or friends are struggling to determine their gathering’s purpose, I tell them to move from the what to the why. Here are some strategies that help them do so. Zoom out: If she doesn’t zoom out, a chemistry teacher might tell herself that her purpose is to teach chemistry. While teaching is a noble undertaking, this definition does not give her much guidance on how to actually design her classroom experience. If, instead, she decides that her purpose is to give the young a lifelong relationship to the organic world, new possibilities emerge. The first step to a more scintillating
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