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April 24 - June 14, 2018
The very center of your business is sharing what you have done and can do for other people.
You’ve got to attract the best and repel the rest.
ultimately success will come down to you and how you want to be talked about when you’re not around.
being different is a far easier way to be remembered than simply being better than your competitors.
It’s your job to make sure you’re working with the people you can effect the most change for!
If you can define your perfect customer as early on as possible, you’re going to be off to the races rather than plodding along trying to figure it all out as you go.
You must be seen to sell in order to build influence.
Your website must have the look and feel of what you’re all about.
Your website should reflect you.
Think about the question you are looking to answer.
It’s more important to be consistent in putting out content than to be prolific.
I use the cover image real estate on my Facebook profile to promote our annual event in London, with a clear call to action to grab a ticket!
there is absolutely never any reason to swear in any way whatsoever in anything you do to market your business. Period.
arguing over social media isn’t going to change anyone’s mind;
arguments are more likely to hurt your business than help it.
Make sure conversations you have in any public forum are managed in such a way that your audience as a whole is included in a positive manner.
By turning yourself into a media company, you instantly assume control over your content and understand what an authority actually is.
Your customers want to be your friends.
They want to get to know the authority figure behind the business that’s taking their money.
Spending time getting to know your customers better will help them to fall in love with you and your message even more easily.
People want to watch as stories unfold.
People love a good car chase.
there is a portion of my audience that will listen to my podcast but would never read a blog post from me and vice versa.
The trick is to create one piece of content and repurpose it into different formats to satisfy the needs of different people.
Listen to your audience.
Be consistent.
Jay interviews people who would be ideal customers for his consulting business.
The crucial thing to remember when building your speaker page is that an event organizer doesn’t want to have to figure out how to “fit you in.”
Make it easy for them to find out how to get in touch with you.
For more information on how to actually prepare for a speaking gig, visit ChrisDucker.com/Speaking-Gig for a short video jammed with tips!
Ninja Tip: On social media, follow the publications you’d like to be featured in and the journalists who write for them.
Don’t ever consider pitching a podcast that you haven’t heard at least a handful of episodes of yourself!
Personalize your email to show how your message will add value to the host’s show and how it will impact their audience. You have to be bright. You have to be brief. You have to show your confidence. You have to show your expertise.
Your business will only grow to the size of your current circle.
You have to extend your reach to gain access to more people in order to grow.
Relationships should be treasured, not used.
A long-term relationship fosters long-term success, but burnt bridges can never be crossed again.
I want to build relationships with handshakes and hugs.
Collaboration and connection will always play a role in our success.
Bottom line: without others, dreams remain dreams.
a long-term perspective on your relationships will set you up for future success.
People are people. They are not followers. They are not stats. They are not open-rates. They are not subscribers.
Be the person who enjoys your relationships and growing them—not just using them for your own advantage.
People want results, but they don’t want to work to find them.
The “quick win” is all about delivering a solution to help somebody solve a problem fast!
It’s a 10-day challenge to do X, Y, Z.
You have to figure out what you can sell and how you can get people to pay you for it.
Hey, Mike... My recent productivity course... why didn’t you buy it? What kept you from whipping out your credit card? Was it because it wasn’t going to help you move forward? Was it because the messaging behind the pitch of the product or service was wrong for you?
reach out to people on Facebook. I like to do this particularly around my events.
