The Gamification Toolkit: Dynamics, Mechanics, and Components for the Win

by Kevin Werbach

One of the biggest mistakes organizations make when implementing gamification projects is to jump too quickly into the details. Before you consider who gets what rewards for what actions, you should have a solid idea of your high-level goals, specific behaviors you’re seeking to motivate, and the human/organizational context you’re operating within.

Gamification is a way to reinforce your corporate culture or brand, not to challenge it.

And like good cooking, good gamification involves lots of practice and lots of iteration.