Playlisting: The Billion Dollar Business: A complete guide to getting your music playlisted on Spotify, Apple Music and more

by Lee Parsons

Make your own playlist featuring your current favourite tracks, include some of your own music in there, and pin this playlist to the top of your profile. It’s a lot easier to promote a playlist with lots of different music.

If you are actively promoting their playlist by following and sharing etc, then they will be more likely to feature your music.

Where are they playing live? What press have they had? Who is working on the project? What radio play have they had? How big is their fanbase? Is there an audience for the music & what is their story with that platform to date?

One of the rules of marketing – stating that people must see something 7 times to remember it – can also be applied to music. If you're in a car and a new song comes on the radio, you may find yourself switching off after 30 seconds or half way through.

Soundcharts is a great tool to help you manage and keep track of all your music consumption data.

Tip: Once you’re signed up to Spot on Track, identify 5-10 similar sounding songs by artists who are perhaps 6-12 months ahead in their

career trajectory. When you enter these songs on Spot on Track, it will spit back a number of playlists they are featured on. This gives you a blue print of which playlists, and which editors specifically, it makes sense for your label or distributor to have conversations with around supporting your music.