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Customer centricity can allow your organization to make far more money from your most valuable customers who will buy from you more often and spend more when they do buy from you. Customer centricity can help you create a passionate, committed customer base that will spread word of your company’s attributes to potential new customers. Customer centricity can improve the way your customers view you-even as those customers pour more money into your coffers.
Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
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