That work is done without the NFL having to pay a dime. To make us into brands, they have to try to break us from being individuals or rebels. It’s a sensory deprivation project. They move us, mostly, to small country towns or isolated campuses. They treat us like it’s their job to “civilize” us, to change who we are. They want these schools to be like Get Out, if it were a sports movie, and we’re handed a football before we enter the Sunken Place.
Holy shit
