We understand that because of technology and social media, we can play a role in shaping this future. Ten of us in a room can reach fifty million people. That’s power, and we take it seriously. We also know that this is why the big sports media networks, as well as the NFL, police and scrutinize our platform so hard. They want us to be brands, not men. They want us to keep it to sports—and I get it. It’s not us buying the season tickets or the luxury boxes, but at the end of the day, we’re human beings. We’re not just equipment.
