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This is why I’ve never, ever, from day one, trusted the NFL fully, because I know that the bottom line is always the business. When people want the NFL to “lead” on issues like violence against women, or racism, or even head injuries, I roll my eyes. The NFL is just another corporation, and they’ll do what they have to do. Asking them to lead on social issues sometimes seems like asking a dog to meow.
I think that’s the difference between philanthropy and activism. Philanthropy is this kind of life-saving work. Activism is when you ask why this work needs to be done in the first place.