First, not including—exerting control—comes at an economic cost, one that is increasingly difficult to bear and harder still to justify. Second, the way to thrive in the age of the digital echo is to bring a cause to a preexisting community. That is, rather than trying to build a community around a specific idea or belief, identify existing communities with whom the cause will likely resonate. Third, and most important, although much has been written about diversity and the importance of inviting more people— and more voices—to the table, many of us have been viewing inclusion through the
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