Faced with a sea of data, ever-multiplying technologies, and the digital echo, we have a tendency to halt all motion so that we may back away from situations and try to understand all their moving parts. We develop insatiable appetites for information and sometimes absurd desires for more (read: better) options to present themselves so we can be certain of our decisions. We mobilize our teams to cultivate more and more information, hoping that the perfect solution exists among the clutter.
