The producers also licensed a wide range of consumer products with a South Pacific theme, from a “Knucklehead Nellie” doll, to a line of sheets, towels, pillowcases, and bathrobes; silk ties and clothing; toiletries; hairbrushes; compacts and cigarette cases; and a home hair permanent formula. Howard Reinheimer pointed out that never before had a Broadway play undertaken such merchandising for any purpose other than free publicity. Now South Pacific’s marketing licenses would soon bring in hundreds of thousands of dollars in revenues to the manufacturers—and tens of thousands in royalties to
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