Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Ed Catmull

Failure isn’t a necessary evil. In fact, it isn’t evil at all. It is a necessary consequence of doing something new.

Trust doesn’t mean that you trust that someone won’t screw up—it means you trust them e...

The desire for everything to run smoothly is a false goal—it leads to measuring people by the mistakes they make rather than by their ability to solve problems.

Be wary of making too many rules. Rules can simplify life for managers, but they can be demeaning to the 95 percent who behave well. Don’t create rules to rein in the other 5 percent—address abuses of common sense individually. This is more work but ultimately healthier.