There are others who venture into the unknown with surprising success but with little understanding of what they have done. Believing in their cleverness, they revel in their brilliance, telling others about the importance of taking risks. But having stumbled into greatness once, they are not eager for another trip into the unknown. That’s because success makes them warier than ever of failure, so they retreat, content to repeat what they have done before. They stay on the side of the known.